How the Paper Industry Is Working Together in Two Sides

When we work together, we can achieve extraordinary things.  The concept of industry working together to achieve a common purpose is exemplified in the work of Two Sides.

Two Sides was formed in 2008 and since then has worked to promote the interests of the graphic communications supply chain.

It includes companies from throughout the industry, including: forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and even postal operators.

United through a common purpose

We’ve seen in a recent blog how the focus of a common purpose is a vital part of building a successful team.  In the case of Two Sides, a fantastic team has been created because of a common goal.

Its mission is to promote the sustainability of the graphic communications supply chain.  Many environmental misconceptions have to be tackled by the industry to create a balanced viewpoint and provide customers with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

This includes producing whitepapers and infographics which highlight some of the aspects of the industry which are too often overlooked.

For example:

• 69 percent of readers prefer to read a magazine in printed form.
• 73 percent of consumer said they prefer to read books in printed form.
• Paper is one of the most easily recycled products. More than 65% of paper in the USA is recovered for recycling.

These communications are promoted via its website and through the communications of its members.  This incorporates a consumer-focused campaign called Love Paper.

The people behind Two Sides

As an industry trade body, Two Sides is a not-for-profit organisation committed to making facts and information concerning the industry’s sustainability and performance available to all stakeholders.

In this way, it works to promote the sustainability of the graphic communications supply chain by publicising the positive steps taken to reduce its environmental impact and extend membership of the organisation throughout the industry.

Over the last ten years, the campaign has had a significant impact on the sector.  Today, as industry is facing more pressure to move away from other unsustainable materials, new opportunities are opening up for print and paper.

For example, one of Two Sides’ most recent campaigns explores the concerns and issues around plastic bags.  “Paper Bags, The Natural Choice” positions paper bags as a viable, environmentally friendly alternative.

It’s a fantastic example of how, when we work together, we can achieve a common purpose.