Business Optimizer

March 19, 2020

Is social media playing a part in the growing mental health crisis?

With nearly half of the world’s population using social media, researchers are still split on the effects it is having on us as individuals – leaving […]
March 17, 2020

How to become a social media influencer

Social media has led to so many changes to our lives and the way we communicate. It’s also created entirely new career opportunities which simply weren’t […]
March 11, 2020

Albert Einstein, a serious case of productivity

Albert Einstein is recognized as one of the twentieth century’s greatest scientists. March 14 is the 141 anniversary of his birth and, to mark the occasion, […]
March 5, 2020

International Women’s Day 2020

International Women’s Day is celebrated around the world each year on March 8, 2020. This year’s International Women’s Day celebrations have the theme “each for equal”. […]
March 3, 2020

How small businesses can use social media to grow

How can small business owners leverage social media to grow the business and promote their products and services? Business Optimizer considers how to make social media […]
February 27, 2020

When Greta met David

 In December 2019, the British radio station Radio 4 invited climate activist Greta Thunberg to edit one of its flagship programs.  As part of the show, […]
February 25, 2020

Ditch the plastic for paper!

We know the problems of plastic in the oceans.  Now that China has refused to take the plastic waste generated in Europe and North America, there […]
February 17, 2020

Plant a Tree

Is tree planting really the solution to the carbon crisis?  Like so many issues in this debate, the answer is hotly contended.  Business Optimizer considers the […]
February 12, 2020

What can Greta Thunberg’s Trans-Atlantic Sail Teach Us about Business Travel?

The trans-Atlantic sailing trip of one Swedish teenager led the headlines in the summer of 2019.  Debate raged over zero-carbon status of the trip – but […]
February 6, 2020

How to make your office more sustainable: 22 steps for positive change

We are on the cusp of a breaking point.  The actions we take today could define the future of our planet and the future of mankind.  […]
February 3, 2020

National Freedom Day – The day that humanity won

On February 1, 1865, US President Abraham Lincoln signed the 13th Amendment to the US Constitution to abolish slavery.  Today, the occasion is marked by National […]
January 30, 2020

Greta Thunberg, the face of a revolution

Greta Thunberg was named Time magazine’s person of the year for 2019.  This young climate activist has inspired people around the world to act together and […]
January 28, 2020

How to inspire and lead a Team

Working together is often most successful when the team is lead by an inspirational leader.  But what makes a successful leader?  Business Optimizer takes a look […]