Business Optimizer

April 7, 2020

Remote and productive

This forced social and labor experiment we’re going through is changing the canon of the workplace as we know it. We’ve all been taught to leave […]
April 2, 2020

Essential work from home hacks you need to know right now

The global coronavirus pandemic has fundamentally changed the way we live and work. For some, this has meant working on the frontline against the virus, for […]
March 31, 2020

The lost art of letter writing

Has social media killed the art of letter writing? Certainly, we are more likely these days to pick up a phone if we want to communicate […]
March 25, 2020

The Net Worth of Social Network Founders

Social media networks are used by more than forty-five percent of the world’s population: some 2.8 billion people. As such, these networks have made their founders […]
March 19, 2020

Is social media playing a part in the growing mental health crisis?

With nearly half of the world’s population using social media, researchers are still split on the effects it is having on us as individuals – leaving […]
March 17, 2020

How to become a social media influencer

Social media has led to so many changes to our lives and the way we communicate. It’s also created entirely new career opportunities which simply weren’t […]
March 11, 2020

Albert Einstein, a serious case of productivity

Albert Einstein is recognized as one of the twentieth century’s greatest scientists. March 14 is the 141 anniversary of his birth and, to mark the occasion, […]
March 5, 2020

International Women’s Day 2020

International Women’s Day is celebrated around the world each year on March 8, 2020. This year’s International Women’s Day celebrations have the theme “each for equal”. […]
March 3, 2020

How small businesses can use social media to grow

How can small business owners leverage social media to grow the business and promote their products and services? Business Optimizer considers how to make social media […]
February 27, 2020

When Greta met David

 In December 2019, the British radio station Radio 4 invited climate activist Greta Thunberg to edit one of its flagship programs.  As part of the show, […]
February 25, 2020

Ditch the plastic for paper!

We know the problems of plastic in the oceans.  Now that China has refused to take the plastic waste generated in Europe and North America, there […]
February 17, 2020

Plant a Tree

Is tree planting really the solution to the carbon crisis?  Like so many issues in this debate, the answer is hotly contended.  Business Optimizer considers the […]
February 12, 2020

What can Greta Thunberg’s Trans-Atlantic Sail Teach Us about Business Travel?

The trans-Atlantic sailing trip of one Swedish teenager led the headlines in the summer of 2019.  Debate raged over zero-carbon status of the trip – but […]