“We only have one chance to make a great first impression”
It will affect how your document is read and that great first impression that it makes.
To understand paper whiteness, you’ll also need to know a bit about paper brightness. These are 2 different elements but often complement each other.
Do keep in mind that paper whiteness can be seen differently, depending on the lighting. If you use fluorescent light or indoor lighting, paper may look different than it does in bright daylight, which is considered the standard. A paper’s whiteness shows you how light is reflected on the paper. An excellent way to discern paper’s whiteness is to check it in your office, by a window so you have the combination of outdoor and indoor lighting. As most want their documents viewed in offices, how the paper appears in front of a business colleague at a desk is critical for many projects.
Paper whiteness is subtle but quite likely you notice it without realizing it. It’s often why you’ve chosen certain reams of paper vs. others. You simply prefer their whiteness levels.
Choosing the right paper can make a big difference. You might compare paper whiteness to the difference between getting your coffee order with 1% or whole milk. At first glance you might not realize there was any difference between the two coffees, but there would be no doubt after you had had a sip or two. Paper whiteness changes the way paper is seen by others. Do keep in mind that understanding paper brightness can be quite helpful, as this term is closely related to paper whiteness. But paper whiteness offers its own strengths as to what can be done to paper.
We have a subtle reaction to paper that is crisp and white. There may be times when you want a “duller” or softer white to use. But for most work or school projects, that sharper white is what is desired.
Remember to look at paper whiteness when ordering paper for your office!