November 28, 2019

Thanksgiving Day – the story

What is the story behind the Thanksgiving holiday?  And how is it celebrated?  Business Optimizer takes a look how the day has evolved over the years. […]
November 26, 2019

The importance of printed books

Reading can change a child’s life.  And the benefit of the printed word extends into adult life too – it’s been found in studies that reading […]
November 20, 2019

Marcus Sheridan: from the swimming pool guy to a guru marketing

Sheridan went from the co-owner of a failing small business to a successful turnaround and new career as a social media guru – simply by answering […]
November 14, 2019

What next for the gig economy?

The global employment market has changed enormously over the last few decades.  A global “gig economy” has emerged – bringing changes for employers and workers.  The […]
November 12, 2019

7 Productivity tips for small business owners

How can small business owners and start-up entrepreneurs be more productive?  These productivity tips will help to ensure business success and a better work-life balance.  Ever […]
November 7, 2019

How to leverage technology to make running your small business even easier

Getting a small business off the ground takes vision, passion and a lot of hard work.  Business Optimizer looks at how to ensure technology takes on […]
November 5, 2019

Should a small business really go paper-free?

Plenty of businesses talk about creating a “paperless office” but is this really feasible for a small business?  And is it desirable? The paperless office is […]
October 31, 2019

The biggest challenges require a creative approach to problem solving

We live in an uncertain age.  The world stands on the precipice of numerous man-made crises: the political turmoil of changing world order, mass migration movements, […]
October 29, 2019

Pablo Picasso, a creative genius

Few artists have had such an impact on art as Pablo Picasso. Business Optimizer explores the life of one of the most famous figures of the […]
October 23, 2019

Bath your creativity in forest!

 Could nature open up your creative side?  A growing number of people think so.  And the new trend of forest bathing is one way that city-dwellers […]
October 17, 2019

The secret to being more creative: sleep

Could sleep be the secret way to unlock your own creativity?  New research suggests it might be… Business Optimizer investigates. Creativity is a sought-after gift in […]
October 15, 2019

How to Blue Sky Thinking

The world is changing fast.  To keep up with its challenges, burgeoning digitalisation, and increasing uncertainties, we need creative thinking and creative solutions; we need blue […]
October 10, 2019

Columbus Day and Indigenous Peoples Day

In 2019, Maine becomes the latest US State to drop Columbus Day in favour of Indigenous Peoples Day officially.  The move illustrates the new ways in […]
October 3, 2019

National Newspaper Week

This year, readers and writers across North America celebrate the 79th annual National Newspaper Week.  It is a celebration that recognises the service of newspapers and […]
September 30, 2019

What will 3D printing mean for the average office?

3D printing has the potential to change the world in amazing ways.  Scientists are already experimenting in ways to 3D print organs for transplant patients.  But […]
September 26, 2019

Tips for Printing the Best Images

How can you print images successfully at home or in the office?  Ultimately, it comes down to the quality of your printer, your ink, and your […]
September 23, 2019

Printing pioneers – Hewlett & Packard

HP transformed the way we buy our ink with its HP Instant Ink service, launched in 2013. But this innovation was just the latest revolution in […]
September 18, 2019

How to prepare a document for a print shop 

Ensuring a professional finish for your brochures, posters and other printed materials isn’t as simple as choosing the right paper – although that helps.  Business Optimizer […]
September 12, 2019

Choose Your Next Printer

The lines are blurring between office printers and home printers – and the sheer volume of choice is making it increasingly tricky to know which printer […]
September 4, 2019

National Newspaper Carrier Day

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